Category Archives: Podcast

First-of-its-kind integrated global licensing solution makes podcast licensing easier for music creators

SoundExchange today announced plans to collaborate with SourceAudio to provide a new solution for the rapidly growing podcast industry to secure music with fully integrated, global licenses. The collaboration would provide, a digital music marketplace for podcasters, with access to SoundExchange’s vast membership of music creators and offer to license for the label and publisher-owned music.

“The podcast industry is rapidly growing, and this collaboration will provide SoundExchange’s music creators – both labels and publishers – with an additional way to monetize their work by making their music available on if they choose,” said Michael Huppe, President, and CEO of SoundExchange. “Our collaboration with SourceAudio will make the process of licensing music simpler through a one-stop licensing marketplace.”

With the podcast industry forecasted to produce more than $1 billion in advertising revenue by 2021*, will provide music creators an opportunity to tap into this rapidly growing market by simplifying how podcasters license music for their programming.

This collaboration will enhance’s current database of 700,000 production and music bed tracks by providing a global license for all rights needed to use feature music in a podcast, including master use, performance, synchronization, and mechanical rights.  Through this digital marketplace, podcast producers will be able to license label and publisher-owned music with the click of a button.

“Currently there is no simple way for a podcaster to acquire rights for feature music in their podcasts. We are solving that by working with SoundExchange,” said Geoffrey Grotz, CEO/Co-Founder of SourceAudio. “By connecting with SoundExchange’s community of music creators including labels, artists, publishers and songwriters, and benefitting from their deep expertise, we will be able to deliver a high-quality repertoire of music for podcasters.”

The service will launch in 2020. Participation in this service by publishers, labels, and other rights owners is on a voluntary basis. Music creators interested in making their sound recordings available for podcasts can visit for more information.

* Interactive Advertising Bureau (IAB)/PwC. (2019). FY 2018 Podcast Ad Revenue Study: A Detailed Analysis of the US Podcast Advertising Industry: June 2019Retrieved from

About SoundExchange

SoundExchange provides royalty solutions for sound recordings and publishing, serving as a critical backbone to today’s digital music industry. The organization collects and distributes digital performance royalties on behalf of more than 192,000 recording artists’ and master rights owners’ accounts. SoundExchange provides leading services to the publishing community through subsidiaries SXWorks and the Canadian Musical Reproduction Rights Agency (CMRRA). Its technology solutions help turn massive amounts of data into accurate revenue for creators and include: Music Data Exchange (MDX), International Standard Recording Codes (ISRC) Search, the Notice of Intention to Use (NOI) LOOKUP, and the Unclaimed Works Portal (via CMRRA Direct). To date, SoundExchange has paid out more than $6 billion in royalties. For more information, visit

About SourceAudio

Based in Los Angeles, SourceAudio is a white label B2B music technology platform for publishers, labels, broadcasters, production companies, and creative agencies. Iconic brands across the media landscape leverage SourceAudio’s industry leading music search, distribution, licensing, monitoring, and management capabilities to generate revenue, enhance creative, and maximize efficiencies.

SourceAudio is also the same company behind other innovative, technology-powered music solutions like Alpha Libraries for Radio, the single largest production music resource for radio. Alpha Libraries has significantly enhanced the way radio groups and stations license music for programming, promos, commercials, jingles, and other production elements. Recently, SourceAudio launched, a one-stop licensing solution for using music in podcasts.

SOURCE SoundExchange

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Leading Podcast Networks Continue US Upfront Tour
Posted by:Consultant, July - 17 - 2019

Cadence13, ESPN, iHeartRadio, NPR, PodcastOne, Stitcher and Wondery reveal new shows and partnerships for 2019 in Detroit and San Francisco

The industry’s top podcast publishers and platforms are continuing a U.S. tour to unveil new shows, partnerships, and trends of 2019. Podcast Upfront, “Podfront,” launched in Los Angeles earlier this year, and will stop at the historic GEM Theater in downtown Detroit today and in San Francisco on Sept. 11.

Podfront Detroit will give advertisers, agencies, and media in the Motor City an up-close look at the newest partnerships, talent, and programming slated for the second half of 2019. With more than 26 percent of adults reporting having listened to a podcast in the car last year, presentations will explore podcasting’s strong brand partnership potential in Detroit, the heart of the American auto industry.

The upfront tour will continue across the U.S. with a stop in San Francisco in September, with an emphasis on insights and unique opportunities specific to Bay Area industries. Presenters in San Francisco will include Authentic, ESPN, iHeartRadio, NPR, PRX, Stitcher, WNYC and Wondery. More details on the presentations and hosts will be announced in the coming months.

Among the highlights planned for the Detroit Podfront:

Cadence13 will preview its fall slate, presented by C13’s Chief Revenue Officer Nick Freeman, including the next breakthrough docuseries from C13Originals, home of the No.1 podcast “Root of Evil” and critically acclaimed “Gangster Capitalism;” the lineup on C13’s Ramble network of influential creators; and the latest from Malcolm Gladwell and Jacob Weisberg’s Pushkin Industries, including Gladwell’s music podcast “Broken Record” and “The Happiness Lab,” hosted by Yale professor Laurie Santos. Tenderfoot TV co-founders Donald Albright and Payne Lindsey (host of “Up and Vanished”), will join Freeman to unveil a new anthology series of bizarre, scary, untold stories from the mind of Payne Lindsey, debuting fall 2019.

ESPN’s segment will be hosted by Daniel Dopp and Sarah SpainDopp, a Michigan native, currently hosts “Fantasy Focus Football,” “Fantasy Focus Baseball” and “Ariel Helwani’s MMA Show.” He also co-hosts “The Fantasy with Matthew Berry” on ESPN+. Spain is the host of the “That’s What She Said” podcast, part of the popular “Le Batard and Friends Network,” as well as “Spain and Company” on ESPN Radio. They will review ESPN’s focus on the podcast space through new talent and shows, new networks of verticals including “The LAF (Le Batard and Friends) Network” and opportunities focused on “sports passions” like NFL and NBA, as well as continued innovative and quality storytelling with “30 for 30” and “CFB 150.”

iHeartRadio will discuss the latest podcast trends and programming and its unique ability to provide scale through its broadcast radio stations to introduce podcasts to the vast majority of Americans. The iHeartPodcast Network features some of today’s most listened to podcasts, including “Stuff You Should Know,” “The Ron Burgundy Podcast,” “Disgraceland” and Chelsea Handler’s “Life Will Be the Death of Me.” iHeartRadio will give a sneak preview of its upcoming fall and winter lineup featuring some of the best creators in the medium – like Jake BrennanAaron Mahnke, and Will Ferrell

NPR podcast hosts Sam Sanders of “It’s Been a Minute”; Glen Weldon and Stephen Thompson “Pop Culture Happy Hour; and Hanna Rosin and Alix Speigel of “Invisibilia offer an exclusive preview of what’s coming up on each of their programs this year. Gina Garrubbo, President and CEO of NPR’s sponsorship subsidiary, National Public Media, will present insights into spoken word listening habits, changing consumer patterns in audio and sponsorship offerings.

PodcastOne, home to “The Adam Carolla Show,” which holds the Guinness World Record for “most downloaded podcast,” reveals upcoming additions to their star-studded lineup, which includes Shaquille O’Neal, Ladygang, Steve Austin, A&E’s Cold Case and hundreds more. Featuring cameos by Adam CarollaRich EisenKaitlyn Bristowe and other hosts, network CEO, Peter Morris, will also highlight the news-making successes from 2019 thus far, including the breakthrough hit “22 Hours: An American Nightmare,” the exciting projects to come and how advertisers can leverage these opportunities with innovative custom offerings.

Stitcher and its advertising arm, Midroll, will be represented by Chief Revenue Officer Sarah van Mosel and Chief Marketing Officer Amy Fitzgibbons. They will discuss the untapped potential of advertising in Detroit and why podcasts are a perfect fit for all industries within the city, ranging from automotive to high tech. Featured new shows include the breakout hit “Dead Ass” with social media influencers Khadeen and Devale Ellis, “Secret Lives of Black Women” with Charla Lauriston and Lauren Domino and the latest show from Team CoCo and Earwolf, “Three Questions with Andy Richter.”

Wondery, with hit programs such as “Dirty John,” “Life is Short with Justin Long,” “Imagined Life,” “Dr. Death” and “Business Wars.” Wondery’s mission is to bring a world of entertainment and knowledge to our audiences, wherever they listen. Wondery’s founder and CEO, Hernan Lopez, will reveal Wondery’s high-quality, emotionally immersive content slate for 2019. Wondery will demonstrate what it means to “feel the story,” and share how advertisers can be part of this brand-safe and high engagement medium.

In addition to the podcast presentations above, sponsors Authentic and Podcast Media Marketing (PMM) will also be onsite to meet with brands and share the latest opportunities in podcasting:

For 14 years, the team at Authentic has been the ad partners for top podcasts including “This American Life,” “Serial,” “The Motley Fool,” “This Week in Tech” and others. Leading brand and direct response agencies and advertisers rely on Authentic to test and scale successful podcast ad campaigns to reach their targets with measurable results.

Podcast Media Marketing, PMM, is the sales team for top podcasts including “The Joe Rogan Experience,” “Armchair Expert” with Dax Shepard, “This American Life” and “Serial.” PMM also represents other top comedy podcasts including “Your Mom’s House,” “Bertcast” and Andrew Santino’s “Whiskey Ginger.” PMM offers a unique approach to partnerships, pairing sponsors with individual shows and offering custom opportunities that extend beyond just spots.

SOURCE Stitcher


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