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Nielsen Expands Nielsen Media Impact To Include Radio
Posted by:Consultant, November - 29 - 2018

Nielsen Expands Nielsen Media Impact To Include Radio

Enhances Cross-Platform Media Planning Solution

Today, Nielsen (NYSE: NLSN) announced that Nielsen Media Impact (NMI) is expanding to include Radio as a media type available within its leading national cross-media planning and optimization solution. Nielsen Media Impact is a cross-platform planning solution available at a local and national level that allows users to understand cross-media reach, frequency, and duplication using advanced audience segments. This enables agencies, media owners, and advertisers to reach their desired audience with cost-effective media plans.

The Radio data will be derived from Nielsen’s National Regional Database (NRD) comprising Portable People Meter (PPM) and diary data. Nielsen national radio data within Nielsen Media Impact allows buyers and sellers to understand the value of radio as a medium at the national level and the incremental reach achieved by including national radio in the media mix. Along with the ability to compare radio with other national media, radio within Nielsen Media Impact is flexible and includes several market breaks, including Custom Dayparts, Radio Formats, Owner Groups and RADAR Networks.

“Having radio data incorporated into Nielsen Media Impact fills a clear need we have heard from the market,” said Jay Nielsen, VP, Product Leadership, Nielsen. “This enables clients to understand a more complete picture around advertising efficiencies across the media that consumers spend time with the most.”

“As the leading audio company in America with over a quarter of a billion monthly listeners on broadcast radio alone, we believe that including radio in Nielsen’s Media Impact offers a needed resource, enabling true comprehensive, cross-platform and cost-effective media plans for our national clients,” said Brian Kaminsky, President Revenue and Data Operations | iHeartMedia.

One Platform. All Media. Nielsen’s Total Media Fusion, the data fueling Nielsen Media Impact, incorporates the most granular respondent-level data from Nielsen measurement panels along with census calibration for the most comprehensive view of the media landscape in one data set. This means access to the de-duplicated insights necessary to make the most informed cross-platform decisions about where and when to engage your audience with advertising. The Total Media Fusion incorporates the following data: TV, radio, VOD, SVOD, mobile, tablet, desktop, print, cinema and digital place-based media.

Earlier this year, Nielsen launched Local Nielsen Media Impact, a local planning and optimization tool available in the 25 DMAs with Local People Meter (LPM) data, which included radio listening from the PPM’s in those markets. Having radio data in both national and local planning tools will give clients access to more comprehensive data for cross-media planning.

SOURCE Nielsen


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In keeping with the commitment to dynamically provide members with timely information, WallStEquities.com has issued free tailored Stock Review on LSXMA, SIRI, ETM, and P which is a click away at www.wallstequities.com/registration. Featured on WallStEquities.com today is the Radio Broadcasting industry, which consists of broadcasting stations, networks, and syndicates that transmit audio programming through AM, FM, and satellite radio channels. Equities under assessment this morning are The Liberty SiriusXM Group (NASDAQ: LSXMA), Sirius XM Holdings Inc. (NASDAQ: SIRI), Entercom Communications Corp. (NYSE: ETM), and Pandora Media Inc. (NYSE: P). Wall St. Equities has a wide array of free research reports which include today’s stock picks, register now to access them at www.wallstequities.com/registration

Liberty SiriusXM Group

On Thursday, shares in Colorado headquartered The Liberty SiriusXM Group recorded a trading volume of 816,297 shares, which was above their three months average volume of 505,510 shares. The stock ended at $40.77, declining 0.10% from the last trading session. The Company’s shares have gained 18.11% on a YTD basis. The stock is trading slightly below 200-day moving average by 0.55%. Furthermore, shares of Liberty SiriusXM have a Relative Strength Index (RSI) of 44.64.

On November 09th, 2017, Liberty Media Corporation, which comprises Liberty SiriusXM Group, announced the latter’s results for Q3 2017. Revenue for Q3 2017 was $1.4 billion, net income was $276 million, and diluted EPS was $0.06. Adjusted EBITDA was a quarterly record of $551 million, operating cash flow rose to $521 million, and free cash flow grew to a quarterly record of $434 million. Follow the link below to your free research report on LSXMA at www.wallstequities.com/registration/?symbol=LSXMA

Sirius XM Holdings

New York-headquartered Sirius XM Holdings Inc.’s stock finished yesterday’s session 0.36% higher at $5.50 with a total trading volume of 15.93 million shares. The Company’s shares have gained 1.10% in the last one month and 23.60% on a YTD basis. The stock is trading above its 200-day moving average by 3.02%. Furthermore, shares of Sirius XM, which provides satellite radio services in the US, have an RSI of 54.36.

On November 08th, 2017, Sirius XM announced a new line-up of exclusive programming for its Urban View channel on Sunday mornings. The new Sunday line-up features thought-provoking programming, including powerful sermons from today’s leading pastors, discussions on financial security, civics, health, wellness, and more. These new programs air Sundays on SiriusXM Urban View Channel 126, starting at 6:00 a.m. ET. The free technical report on SIRI can be accessed at www.wallstequities.com/registration/?symbol=SIRI

Entercom Communications

At the close of trading on Thursday, shares in Pennsylvania-based Entercom Communications Corp. saw a correction of 4.13%, ending the day at $11.60. The stock recorded a trading volume of 6.32 million shares, which was above its three months average volume of 3.39 million shares. The Company’s shares have advanced 4.98% in the last one month and 12.62% in the previous three months. The stock is trading 1.52% and 1.91% above its 50-day and 200-day moving averages, respectively. Moreover, shares of Entercom Communications, which operates as a radio broadcasting company in the US, have an RSI of 51.08.

On November 22nd, 2017, Entercom Communications (ETM) and the Philadelphia Eagles announced a seven-year agreement to extend their 25-year partnership with SportsRadio 94.1 (WIP-FM) beginning with the 2018 NFL season. This deal is part of ETM’s strategy to expand on its position as the unrivaled leader in sports radio after the Company’s successful completion of its merger with CBS Radio. Sign up for free on Wall St. Equities and claim the latest report on ETM at www.wallstequities.com/registration/?symbol=ETM

Pandora Media

California headquartered Pandora Media Inc.’s shares ended the day 1.38% lower at $5.00. A total volume of 10.38 million shares was traded, which was above their three months average volume of 8.76 million shares. The stock is trading 26.29% below its 50-day moving average. Additionally, shares of Pandora Media, which provides Internet music platform services in North America, have an RSI of 30.80.

On November 03rd, 2017, research firm SunTrust downgraded the Company’s stock rating from ‘Buy’ to ‘Hold’.

On November 07th, 2017, Pandora Media announced ‘Up Close’ with Luke Bryan, an intimate live concert experience celebrating the release of his sixth studio album, What Makes You Country, due out on December 08th, 2017. The live concert will be held on December 06th, 2017 at the Altman Building in New York City. Bryan curated an exclusive mixtape for the Company’s listeners to hear music from his new album and receive details on the free, live event. See the free research coverage on P at www.wallstequities.com/registration/?symbol=P

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New Report Examines Changing Market for Audio Entertainment and Threats to Traditional Broadcast Radio

Highly respected music industry expert, and head of the Steinhardt Music Business Program at New York UniversityLarry Miller, released a special report today, titled PARADIGM SHIFT: WHY RADIO MUST ADAPT TO THE RISE OF DIGITAL, which details the current state of terrestrial radio in the United States. The report examines the significant business and social challenges faced by one of the country’s oldest media sectors. The paper was published this morning on Mr. Miller’s website, Musonomics.com, and provides an in-depth analysis of how and why audiences are abandoning radio as their primary source of music discovery and enjoyment and the resulting diminishing economic importance of radio to the music industry.

“Terrestrial radio is facing monumental challenges as streaming continues on its path to becoming the go-to place for current and future generations to enjoy and discover music,” says Professor Miller. “The emergence of new platforms and the corresponding behaviors of Gen Z listeners have reduced radio’s relevance to a very important and growing demographic. Advertisers are challenging radio’s audience targeting and measurement methods as they seek ways of connecting directly with consumers via mobile telephones and other platforms. Radio is at a crossroads as an industry.”

The report also reveals that the rise of digital music services like Apple Music, Spotify and Pandora are causing traditional radio listeners, particularly younger ones (12-24 years old), to flee terrestrial radio on a massive scale. This exodus is creating a dire situation for radio where the format’s long-held monopoly as the only audio choice behind the wheel is overthrown by new technology. Additionally, radio’s dominance as a promotional vehicle for popular music and as a taste-making platform for new recording artists is being contested like never before.

Among the report’s conclusions:

  • New research confirms that Generation Z, who are projected to account for 40% of all consumers in the U.S. by 2020, are showing little interest in traditional media, including radio, having grown up in an on-demand digital environment.
  • AM/FM radio is in the midst of a massive drop off as a music discovery tool by younger generations.
  • By 2020, 75% of new cars are expected to be “connected,” breaking radio’s monopoly on the car dashboard and relegating AM/FM to just one of a series of audio options behind the wheel.
  • Year over year, radio advertising revenue dropped 4% while digital/mobile spend was up 11% according to Standard Media Index’s Q2 2017 report, showing that even in local advertising, radio cannot sustain its dominance.
  • Notwithstanding the digital radio platform developed by iHeartRADIO, for which the payment of a performance royalty is required, broadcast radio does not pay a sound recording performance royalty to artists and rights owners. Economists have concluded that innovation has stalled out, because, in general, the business remains focused on driving EBITDA through reduced content cost (no sound recording royalty obligation) as a result of government price suppression (to $0) by current public policy.
  • As a result, radio’s importance to music industry revenue is rapidly diminishing. In a business now driven by access to music versus ownership, record labels have shifted their focus to digital platforms to introduce new artists and monetize back catalog.

The full report can be downloaded for free at musonomics.com.

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